NEWS
Birmingham City partner with Guinness
Birmingham City have announced a new commercial partnership with Guinness, the fan favourite and world-renowned Irish stout.
The agreement aims to build on the successful...
Genius Sports & Pac-12 announce integrity, technology and AI partnership
Genius Sports have announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference (“Pac-12”) to power the next generation of authorised...
Cowboys Golf Club reopens after Arcis transformation
Cowboys Golf Club has reopened following one of Arcis Golf’s most extensive entertainment-driven transformations. The multi-million-dollar renovation of the world's only NFL-themed golf club...
Champ Rugby announces partnership with contract caterer Elior UK.
Champ Rugby have announced a multi-year partnership with contract caterer Elior UK, becoming the title sponsor of the Rugby Football Union’s (RFU) Tier 2...
Columbus Crew to host 7 matches during LA 2028
The Crew and City of Columbus have been selected to host nine LA28 Olympic Football (Soccer) Tournament matches in 2028. Marking the first official...
Lenovo & NVIDIA partner for AI roll out across sports industry
At NVIDIA GTC, Lenovo announced an expanded multiyear collaboration with NVIDIA to help the global sports industry deploy production-scale AI across mission-critical environments, transforming...
New Balance secure partnership with New England Patriots
New Balance have announced a long-term agreement that will have the brand serve as the Official and Exclusive Athletic Footwear and Apparel of the...
New LED screens for Ashton Gate
Ashton Gate Stadium has installed new state-of-the-art giant LED screens as it continues to improve its matchday and non-matchday experience.
The two screens in the...
Doncaster Rovers confirm stadium infrastructure investment
Doncaster Rovers have announced a six‑figure investment into the Eco‑Power Stadium’s digital infrastructure which will see LED perimeter boards and a new big screen...
The Jockey Club and Levy Announce £100 Million Partnership
The Jockey Club, the largest commercial group in British horse racing, and Levy, the market-leading sports and entertainment division of Compass Group UK &...









